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Your News to Use: 9/29/2025

 
 
 

Meet with the World's Key Travel Buyers and Meeting Professionals Under One Roof

 
Registration is officially open for Florida's premier meetings and travel trade shows! This year's events are taking place concurrently February 2-4, 2026 in Orlando.

Get ready to make some major connections, seal deals, and take your business to the next level. Last year, we brought together nearly 600 attendees from 27 countries, who met in more than 7,200 one-on-one appointments. Don't miss out on the Early Bird Rate! Register by October 1 to save $100 off a 10 x 10 booth.
 
 
Florida Encounter is the Sunshine State's premier meetings trade show that attracts the top corporate, association, consultant, and incentive planners.
 
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Florida Huddle is the Sunshine State's premier travel trade show that brings together the key wholesalers, tour operators, and OTAs from around the globe.
 
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Call for Content
 
Submit Your Photos & Videos for Fall in #LoveFL 🍂🎃☕🦃
One of the many benefits of a VISIT FLORIDA Marketing Partnership is the opportunity to submit content for consideration on our social media pages! Right now we're looking for fall-themed photos and videos as well as specific holiday-themed content (think Halloween, Thanksgiving, and even looking ahead to winter holidays). Please review our submission guidelines first to ensure you're putting your best foot forward when submitting. 
 
Submit a Social Post
 
Research
 
Claim Your August STR Report
Marketing Partners have access to free STR reports through their VISIT FLORIDA Partnership! The August 2025 report is now available and includes hotel related metrics such as occupancy and average daily rate. Request yours in the link below!
 
Request the Report
Holiday Travel Spikes in the U.S.
In a recent survey by Harris Poll for The Points Guy, new data shows that a majority of Americans are planning holiday travel. Sixty-five percent of Americans plan to travel between Thanksgiving and New Year this year, up from 51% in 2024. 
 
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Programs
 
Webinar: Capture the New Adventure Traveler
Join VISIT FLORIDA and the Adventure Travel Trade Association in a webinar on October 29 at 10am where you'll learn about new adventure travel trends and customer booking motivations. 
 
Sign Up
Access the Sessions from GC25
AI-generated summaries are now available of most breakout sessions and the closing session from GC25! Just open the GC25 App, click on the Schedule and then on any session. You will see an attachment with the summary there.
 
Download the App
 
Mexico PR Mission - 2 Spot Left!
Join our annual media mission to Mexico City where you'll showcase your organization and pitch story ideas to top-tier journalists and content creators. This one-day event takes place November 13, 2025.
 
Save My Spot
I-75 Welcome Center Fall Showcase
This year's I-75 Fall Showcase will take place on Halloween! Share an 8'x2' table with an industry member and bring giveaways, coupons, brochures, characters, and specials to interact directly with visitors.
 
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Partners Making Waves
 
Congratulations to Florida's New Travel Marketing Professionals!
The Southeast Tourism Society (STS) recently certified this year's new Travel Marketing Professionals (TMPs) upon completion of the three-year Marketing College curriculum! Congratulations to Matt Tuchman of VISIT FLORIDA, Kelsi Jackson of Jackson County Tourist Development Council, Kelly Miller of Discover Crystal River, Debra Morgan of Palm Coast & Flagler Beaches, and Jennifer Poore of The Original Florida Tourism Task Force.
 
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