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| Fall Satellite Media Tour Puts Florida in National Spotlight |
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To position Florida as a top autumn getaway, VISIT FLORIDA recently spearheaded a nationwide Satellite Media Tour (SMT) celebrating the state’s vibrant seasonal seafood, fall adventures, and can't-miss festivals & events. The SMT has generated more than 17.3 million impressions already!
Partnering with Food Network star, two-time Chopped champion, and cookbook author Chef James Briscione, the SMT put a national spotlight on participating Partners Ocala / Marion County and Visit Panama City Beach. Serving as the spokesperson, Chef Briscione completed 25 live and taped interviews in major markets including New York, Chicago, Atlanta, Dallas, and Washington, D.C.
With remaining segments scheduled to air over the coming weeks, total campaign reach will continue to expand, driving seasonal travel and solidifying Florida’s reputation as a premier destination for culinary enthusiasts. |
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| Florida’s Historic Year Celebrating America250 |
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The Sunshine State proudly went all in to honor our nation’s historic 250th anniversary, showcasing Florida's rich heritage and integral role in the American story. From America250 takeovers at our Official Highway Welcome Centers and to being named "Best of Show" at the Great American State Fair, VISIT FLORIDA helped bring the celebration to life across the state.
Through a dedicated microsite, engaging social campaigns, and the captivating Portrait of Florida documentary series, we highlighted the people, history, and natural beauty that make our state truly extraordinary. Check out the recap video above to see how Florida made an unforgettable mark on this historic milestone. |
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August STR Reports Now Available
The August 2026 STR performance reports are now accessible for VISIT FLORIDA Partners. Review the latest hotel performance metrics including occupancy, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR) to benchmark your local market against statewide and regional trends. |
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Luxury Leading RevPAR Growth
Luxury accommodations continue to outpace all other lodging segments through the first half of the year, according to a new report from Colliers. Major luxury brands under Hilton, Hyatt, Marriott International, and IHG Hotels & Resorts all recorded double-digit year-over-year RevPAR growth. |
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U.S. Air Ticket Sales Hit Record
U.S. travel agency air ticket sales reached an all-time August record of $9.8 billion, marking a 19% year-over-year increase and a 2% jump over July, according to the Airlines Reporting Corp. Driven by sustained, robust demand across both domestic and international markets, travel volume continues to comfortably outpace last year's figures. |
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Regional Flights See Second Year of Growth
Regional U.S. flights continue their recovery, increasing for the second consecutive year. According to the Regional Airline Association (RAA) Annual Report, regional carriers operated 3.16 million flights—an 8.3% increase year-over-year. This growth underscores expanding airlift capacity into regional destinations nationwide. |
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Bulk Orders Official Florida Vacation Guides
Need official Florida travel resources for your visitors, lobby, or upcoming events? Complimentary bulk cases of the 2026 Official Florida Vacation Guide are available! Each case contains 40 guides and can be ordered directly through our website.
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Airbnb "Farm to Stay" Grant
Airbnb and the American Farmland Trust (AFT) are launching the Farm to Stay Grant Program to support farmers and ranchers expanding into agritourism. The national program will distribute 25–30 grants of up to $10,000 each to help rural hosts develop farm stays and experiences.
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AdventureCONNECT Miami
The Florida Adventure Travel Network invites you to AdventureCONNECT Miami! Held alongside WTE Miami on Tuesday, October 27 at the Miami Beach Convention Center, this free event offers a great opportunity to connect, collaborate, and network with peers across the state.
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Submit a Press Release
VISIT FLORIDA Partners can share their latest updates with us for inclusion on our media site. Typically we request 1-2 weeks of lead time to review and upload your submission. Share your stories with us regularly so our PR team and travel media can be informed!
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Last Chance! Social Media Webinar
You're invited to a live webinar this Wednesday! Learn how to get featured on VISIT FLORIDA's social media channels, see real-world examples of successful posts, and discover best practices for content creation. Plus, get actionable insights on measuring success.
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I-75 Fall Showcase
Join us on Friday, October 30th for the annual Fall Showcase at the I-75 Official Florida Welcome Center! Bring giveaways, coupons, and specials to interact directly with visitors. Don't miss this spooktacular event exclusively for Partners! Space is limited so secure your spot now.
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LEGOLAND Florida's Galacticoaster Named #1
Galacticoaster, the centerpiece of the Park's new LEGO Galaxy, was named No. 1 Best Theme Concept in Amusement Today’s 2026 Golden Ticket Awards, securing a major industry accolade for the new land, which is part of Merlin Entertainments’ largest single in-park investment in the history of its U.S. attractions.
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PortMiami Sails Past Pax Record
PortMiami has sailed past its own record set one year ago, facilitating 10 million cruise passenger movements in fiscal year 2026. This marks the highest annual cruise passenger volume in the Florida port’s history. This represents growth of nearly 17% over the previous record, more than four times the 4% increase recorded from fiscal year 2024 to 2025.
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