Amazon Small Business Workshop
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September 2, 2026 @ 12:00 pm EDT
Cost: FREE
Duration: 75 minutes
LIVE ONLINE Workshop
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Preparing for Peak Season in Amazon’s Online Stores
Peak season is the single biggest revenue opportunity of the year—and the sellers who prepare early are the ones who win. In this high-impact session, you'll learn exactly how to position your business for success during Black Friday, Cyber Monday, and the holiday rush.
We'll cover the fundamentals of selling in Amazon's store, what to sell and when, how to list and deliver your products, and how to grow and scale your brand online. Then, we'll go deeper into peak-season strategy: how to optimize your inventory, maximize visibility, and capture demand when customer traffic surges.
You'll walk away with a clear action plan and direct access to the resources and programs Amazon offers to help small businesses thrive—not just survive—during the busiest shopping season of the year.
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About Our Instructor
Diana Mungu
Program Manager, Seller External Relations, Amazon
Diana is a Program Manager for Amazon’s Seller External Relations team where she leads educational initiatives, third party partnerships, and helps drive the Sellers in Your Community Initiative, empowering small businesses to grow in Amazon’s store through small business advocacy and programming. She joined the company four years ago as a Sales Account Manager in Amazon’s North America Stores organization. Prior to Amazon, Diana spent six years at General Mills, where she developed expertise in retail and foodservice sales, distribution, product marketing, and category merchandising.
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| Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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