Sneak Peek of GC25's Surprises
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In a recent Spotlight on Florida interview, VISIT FLORIDA Interim President & CEO, Craig Thomas, revealed some exciting details about this year’s Florida Governor’s Conference on Tourism, taking place August 27–29 at the Omni Orlando Resort at ChampionsGate.
During the interview, Craig shared highlights including vibrant networking events, a stellar lineup of keynote speakers, and even hinted at special surprise entertainment planned throughout the conference. Whether you’re looking to connect with industry leaders or be inspired by fresh new perspectives, this year’s event truly has something for everyone.
Don’t miss your chance to experience it all—and save on registration while you can. Watch until the end of the video for a promo code to unlock a discounted rate for GC25! But hurry, the code expires Friday. |
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| Trail Towns Shine on Flipboard
VISIT FLORIDA leveraged Flipboard’s in-app video and strategic creative solutions to drive awareness to 10 of Florida’s designated Trail Towns. Flipboard is a social magazine app that curates news and stories based on user interests. It allows users to personalize their experience by selecting topics they care about, creating a tailored feed of content.
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Claim Your June STR Report
Marketing Partners have access to free STR reports through their VISIT FLORIDA Partnership! The June 2025 report is now available and includes hotel related metrics such as occupancy and average daily rate. Request yours in the link below!
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Skift's State of Travel 2025 Report
Skift Research has released its State of Travel 2025 report, a comprehensive analysis of the travel industry. The report reveals insights covering nearly every facet of the industry. VISIT FLORIDA Marketing Partners can download for free!
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Confirm Your Listing In the 2026 Florida Vacation Guide
A VISIT FLORIDA Marketing Partnership includes a complimentary listing in the Official Florida Vacation Guide. Partners, please log in to the Partner Portal and make any updates by August 22. Your business name, micro description, and website will be included in your printed listing.
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Host a Post IPW FAM
Make the most of IPW 2026 by hosting a FAM with VISIT FLORIDA! Immediately following IPW in Fort Lauderdale, VISIT FLORIDA will be coordinating FAM tours to showcase even more of our incredible state to top domestic and international tour operators, journalists, and content creators.
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I-95 Summer Showcase
Millions of visitors pass through our welcome centers every year. Influence their itineraries at the I-95 Summer Showcase on August 8. Bring brochures, coupons, and collateral to interact directly with a sampling of these travelers.
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Florida Travel Pro Program
VISIT FLORIDA’s travel trade training program is designed to equip travel professionals with in-depth knowledge and effective tools to promote Florida as a premier destination. The platform recently went through an upgrade and new content is live!
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The Gasparilla Inn Voted #1 Resort in Florida
Travel + Leisure readers are voted and the results of the World's Best Awards 2025 are in. The Gasparilla Inn has been voted as the #1 Resort in Florida! Other Florida hotels that top the list include The Boca Raton, The Ritz-Carlton Amelia Island, Hawks Cay Resort, Inn on Fifth, and The Vinoy Resort & Golf Club. Congratulations to all our Florida winners!
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