| Applications for the Targeted Marketing Assistance Program Close May 15 |
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The application window for VISIT FLORIDA’s 2026–2027 Targeted Marketing Assistance Program (TMAP) is officially open. Designed specifically for businesses and 501(c)(3) nonprofits with gross revenue under $1.25 million, TMAP provides exclusive marketing tools at no cost.
This program offers small and agritourism businesses a complimentary suite of high-impact marketing benefits—including specialized consultations, Welcome Center brochure distribution, and access to the Small Business Marketing Toolkit— built to help you reach more visitors.
Don’t miss your chance to leverage VISIT FLORIDA’s reach to grow your brand. Spaces are awarded on a first-come, first-served basis and the deadline to apply is May 15. |
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VISIT FLORIDA CEO Bryan Griffin Leads Strategic Mission to Canada
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VISIT FLORIDA President and CEO Bryan Griffin led a strategic leadership mission to Canada from April 21–22, further solidifying Florida’s commitment to its #1 international source market. The mission featured a series of high-level engagements, including five strategic meetings with tour operators and airline partners, five trade media interviews, and coordination sessions with Select Florida and the U.S. Commercial Service.
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These meetings reinforced the vital importance of cross-sector collaboration and the value VISIT FLORIDA places on its international trade partnerships. Throughout the mission, Griffin emphasized Florida’s long-standing status as a premier, welcoming destination for Canadian travelers. He also shared that Florida continues to outperform the broader U.S. market, with its share of Canadian travel to the U.S. rising to 19.8%—up from 16.8% in 2024. This growth further demonstrates the Sunshine State’s continued strength and resilience within the Canadian market.
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Feature Your Local Events in Our "What's Up in Florida" Series!
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Do you have an have an upcoming event that deserves the spotlight? We want to hear about it! VISIT FLORIDA is currently sourcing content for our "What’s Up in Florida" social media series. This series showcases the vibrant diversity of the Sunshine State by highlighting events of all sizes—from major festivals to hidden gem community gatherings.
What we’re looking for:
- Timing: Events taking place throughout August and September 2026.
- Scale: Big or small—if it’s happening in Florida, it’s eligible!
- Assets: To be considered, please provide links to high-resolution photos or vertical video assets (B-roll or edited clips).
How to Submit:
Send your event details and asset links to bbell@visitflorida.org for a chance to be featured across our social channels. August events are due by June 15. September events are due by July 15.
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March STR Reports
VISIT FLORIDA Marketing Partners have access to STR reports for free! The March 2026 report is now available and includes hotel related metrics such as occupancy and average daily rate. This is an exclusive benefit of Partnership, so take advantage of this research.
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2025 Resident Sentiment Report
Longwoods International has partnered with Destinations International to conduct Resident Sentiment research. This study measures residents’ perceptions of tourism employment, destination stewardship efforts and our industry’s contributions to community vitality.
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Now Hiring: Research Analyst
Join the VISIT FLORIDA team as a Research Analyst! You'll play a critical role in evaluating the performance of FL's tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination.
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Feature Your America250 Event
Showcase your events and activities celebrating America’s 250th anniversary. From historical exhibitions to educational programs and community gatherings, we're looking to highlight Florida’s important role in our nation’s story.
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I-10 Summer Showcase
At the I-10 Summer Showcase on June 12th, Partners have the chance to directly influence visitors' travel plans! Set up a table and bring giveaways, coupons, brochures, and specials to make a memorable impact.
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Last Chance: FL Tourism Hall of Fame
Nominations close May 6 for the 2026 Florida Tourism Hall of Fame! This prestigious award recognizes leaders whose vision and dedication have made lasting, industry-wide contributions that positively impact Florida.
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Pinellas County Hits Record-Breaking Numbers for Start of 2026
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St. Pete-Clearwater has achieved a historic milestone, with January and February 2026 marking the highest Tourist Development Tax (TDT) collections for each of those months in the destination’s history. Officials said they are anticipating this strong visitation trend to continue through the summer and the rest of 2026.
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