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VISIT FLORIDA is proud to announce a high-impact national promotion designed to keep the Sunshine State top-of-mind for families across the country. In partnership with the nationally syndicated Kidd Kraddick Morning Show, we are launching the "Florida Family Flyaways"—a four-week giveaway series that brings our "Live More Floridays" brand to life for millions of listeners.
Starting April 6 and running through May 1, this campaign will highlight Florida’s diverse vacation offerings through daily on-air segments. With a media value exceeding $1 million and an estimated 15.3 million impressions, this promotion leverages the deep listener loyalty of the Kidd Kraddick Morning Show to put the Sunshine State in the national spotlight."
Each week, the promotion spotlights a different world-class Florida experience, showcasing the variety of adventures available to families including: interactive marine life encounters at Discovery Cove, inspiring space exploration at Kennedy Space Center Visitor Complex, high-speed thrills at Busch Gardens Tampa Bay, coastal relaxation at TradeWinds Island Resorts, and immersive cinematic adventures at Universal Orlando Resort.
The "Florida Family Flyaways" are a key component of our broader "Live More Floridays" campaign, which encourages travelers to trade their ordinary routines for extraordinary Florida moments. By combining massive national radio reach with daily interactive storytelling, we are driving significant brand awareness and purchase intent during this competitive travel season.
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