Exciting news! After the success of our “Locals Only” summer savings program last year, we have decided to partner with Visit St. Lucie and Visit Indian River once again to bring the program back for Summer 2026! This innovative savings initiative brings exclusive deals to Treasure Coast residents to inspire regional visitation, promote staycations, and drive revenue for our local hotels, businesses, and attractions during the quieter summer months. It also serves as a token of appreciation for our residents by bringing them exclusive discounts they won’t find anywhere else. What is makes this program unique?
We will invest funding into a regional marketing and PR campaign that will drive traffic to the central “Locals Only” landing page hosted on FloridasTreasureCoast.com
Each Tourism Office will also have a dedicated Locals Only page on our respective websites with all listed deals for additional exposure
A valid ID/driver’s license is required as proof of residency to redeem each deal – individuals must be a resident of Martin, St. Lucie, or Indian River County to get each deal (making this program truly for “locals only”)
Regional residents can redeem deals in all 3 counties – so a Stuart resident can redeem a Locals Only deal in Fort Pierce, a Vero Beach resident can redeem a discount in Hobe Sound, etc.
We are looking for fun and unique offers to highlight what makes our region so unique and are reaching out to hotels, restaurants, attractions, tour operators, and retail establishments to bring the program to life
All tourism-facing businesses are welcome to submit a special offer for the duration of the campaign (starting in June through September 30)
To participate, please email your Locals Only deal details to info@discovermartin.com – we’ll need the following information from you:
A customized special offer to feature on the landing page – some examples we saw last year included:
Treasure Coast resident discounts at hotels
Get a free appetizer with the purchase of an entrée
Discounted admission price to attractions
$10 off every $100 spent at boutiques
Buy one cocktail get one free
20% off private sailing excursions
The better/more attention-grabbing the deal, the more likely people will be to redeem
Share any blackout dates, additional exclusions, and/or custom booking links if applicable
Please include a photo for us to use on the dedicated campaign page
Some other things to keep in mind:
The program will officially launch in June and deals will need to be valid through September 30
To redeem each deal, residents will have to mention “Locals Only” at respective establishments and show a valid ID as proof of residency
If participating, please ensure your employees are made aware of the Locals Only summer savings program to maximize adoption and minimize confusion
Promote the program from your own channels (on-site signage, social media, e-blasts, etc.) to build buzz and boost awareness
