VISIT FLORIDA has partnered with A-1 Broadcast to provide co-op satellite media tours exclusive to Florida Partners throughout 2025.
Satellite Media Tours (SMTs) are a PR technique used to connect brands/DMOs with consumers by conducting a series of television, radio and online interviews, both live and taped. Working with selected hosts, each SMT takes place throughout one day, from a studio or remote location, and the timing coincides with morning and afternoon news programs. While stations are in control of conducting the interviews, suggested messaging and questions are provided to each producer prior to each SMT.
In partnership with VISIT FLORIDA, A1’s dedicated team of industry experts will deliver your destination’s key messages to audiences in television and radio markets across the country, while the financial investment is shared with VISIT FLORIDA and one other Florida destination.
The registration deadline is fast approaching for the Kick Off to Summer Travel SMT. For details, please see below:
Kick Off to Summer Travel SMT (May 19th)
This SMT is focused on unique summer activities in Florida.
*Registration deadline is March 31st
Estimated Impressions:
- A-1 Broadcast will provide a minimum of 15 television interviews for each tour, in addition to a minimum of 12 million in audience, which includes the distribution of an audio news release
Required Partner Assets Will Include:
- Video Content
- Talking Points
Rates:
- $10,000 per Partner per SMT (slot will be shared with 1 other Partner for a total of 2 Partners)
Value:
- Guaranteed audience
- Comprehensive audience reporting
- Downloadable airchecks for every interview
- Dedicated web stream video feed of media tour
In addition to registration, you must submit talking points that answer the following questions:
- What are some great Florida destinations to visit in the summer?
- Partners to share destination overview/highlights.
- In honor of Great Outdoors Month, what are some summer fun-in-the sun activities in to enjoy in Florida?
- What's new in Florida for the summer?
- What exclusive Florida hotel deals can you share with us?
To register, please click here.
Why participate in a Satellite Media Tour?
Television is still one of the most effective brand awareness channels, and co-op media tours are a cost-effective method to reach a large broadcast audience. A1’s dedicated team of industry experts will deliver your story to audiences in television and radio markets across the country, while you share the financial investment with a selection of other Florida Partners.
If you have any questions, please reach out to Gibson Howard at ghoward@visitflorida.org.
Sunny Regards,
Public Relations Team
VISIT FLORIDA |
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