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| Take the Stage as a Speaker at GC26 |
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VISIT FLORIDA is looking for innovative and experienced speakers to take the stage at this year's Florida Governor's Conference on Tourism, September 9-11, 2026 in West Palm Beach, Florida.
This event is the premier educational conference for the Florida tourism industry. Every year hundreds of tourism professionals, hospitality leaders, and cutting-edge marketers come together to explore the latest trends and insights tailored specifically for our industry.
If you have an idea for a creative, interactive, and engaging educational session, we want to hear from you! Don't miss the chance to position yourself as a thought leader at Florida's most anticipated tourism event. Whether you’re a seasoned keynote speaker or a subject matter expert with a fresh perspective, we want to see what you can bring to the stage. |
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VISIT FLORIDA & South Florida DMOs Present Data-Packed Forecast
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This past Wednesday, the room was buzzing as leaders from VISIT FLORIDA, Visit Lauderdale, Greater Miami CVB, and The Palm Beaches came together to present an exclusive look at the year ahead at HSMAI's South Florida Forecast Luncheon. Speakers provided a data-backed forecast for 2026. The session successfully:
- Deciphered the Data: Provided a clear look at emerging tourism trends and key feeder markets for 2026.
- Shared Proven Strategies: Revealed the specific tactics currently driving revenue across the state.
- Strengthened the Community: Facilitated vital connections between DMO leaders and hospitality professionals.
- Delivered Actionable Insights: Offered practical ideas that partners could implement immediately to stay ahead of their comp set.
Interested in having a VISIT FLORIDA speaker at your next event? Fill out the form below.
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Delta Sees 25% Increase in Sales
Delta Airlines is seeing strong demand across all segments, with a 25% increase in sales compared to last year, despite facing 50% higher jet fuel costs. Demand for premium seats is particularly strong and is expected to offset the increased costs.
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February STR Reports
VISIT FLORIDA Marketing Partners have access to STR reports for free! The February 2026 report is now available and includes hotel-related metrics such as occupancy and average daily rate. This is an exclusive benefit of Partnership.
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ATTA Webinar: Micro Influencers
Join VISIT FLORIDA and the Adventure Travel and Trade Association (ATTA) for a live webinar on April 22 at 11 a.m. We'll explore the tools and techniques for identifying & working with micro influencers to promote adventure travel.
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Free Brochure Program
Welcome Center visitors pick up more than 10 million brochures annually. Reach this audience through our brochure program, exclusively for Partners. Marketing Partners can distribute their brochures for free at all of our highway welcome centers.
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Request Your 2026 Vacation Guides
Have you received the new Official Florida Vacation Guide? For those who help others plan vacations to and within Florida, we offer bulk shipments of the Official Florida Vacation Guide and Official Florida State Transportation Map.
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LAST CALL: America250 Co-op
Be part of the story 250 years in the making. Florida has a vital role in the U.S.'s 250th Anniversary. Our America250 Co-op is designed to weave your brand into this national celebration. Secure your place in this limited-time opportunity by March 31.
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Grand Opening of Manatee Rehabilitation Center at the Jacksonville Zoo
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More than 1,500 guests showed up to celebrate the grand opening of the J. Wayne and Delores Barr Weaver Manatee River habitat and the new VyStar SkyScape entrance, part of the Jacksonville Zoo's $70 million "rezoovenation" project. The new manatee river habitat holds over 300,000 gallons of water—designed to rescue, rehabilitate, and release up to 20 manatees at a time.
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