| The "Eras" Effect: VISIT FLORIDA Captures 22M Impressions via Disney+ |
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VISIT FLORIDA recently capitalized on a massive cultural experience by partnering with Disney+ for the Taylor Swift | The Eras Tour finale and docuseries. By aligning the "Live More Floridays" branding with this high-emotion event during a peak holiday viewing window, the brand tapped into a unique creative synergy with the song "Florida!!!"
This premium environment proved highly effective, delivering over 22 million impressions and reaching 7.7 million unique users. VISIT FLORIDA was the exclusive tourism advertiser and had 14 guaranteed premium placements that remain attached to the content for all future rewatches.
To keep the momentum going, high-intent viewers were retargeted with "Live More Floridays" ads designed to convert inspiration into bookings. This streaming partnership was a huge success, showcasing our brand during a timely cultural moment. |
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Submit Stories for Our Press Releases
VISIT FLORIDA is seeking newsworthy content to help shape our upcoming press releases and proactive media outreach. Specifically, we’re looking for “Unique, First, and Only” experiences that differentiate your brand and position Florida on a national and international stage.
When submitting ideas, please consider the following:
- What is happening in your destination, property, or attraction that you’re most excited about
- What experiences are truly unique to you — things visitors can’t find anywhere else?
- Are there any first-ever milestones, major anniversaries, or significant developments launching?
Submit your ideas in a word document that includes business name, title of pitch, brief description, why it's unique.
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Record Breaking Hotel Demand
According to STR Data, a record 2.97 million hotel rooms were sold statewide during the week of February 15, 2026 (week of President's Day). This was a +5% increase from the same week last year and is the most room nights Florida has ever sold in a single week!
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January STR Reports
VISIT FLORIDA Marketing Partners have access to STR reports for free! The January 2026 report is now available and includes hotel related metrics such as occupancy and average daily rate. This is an exclusive benefit of Partnership, so take advantage of this research.
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Summer Travel SMT
Join this Satellite Media Tour in May, and deliver your destination’s key messages to audiences in television and radio markets across the country, while the financial investment is shared with us and 1 other FL destination. Deadline: March 12.
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STS Marketing College Scholarship
Applications are open for Miles’ annual scholarship program for the Southeast Tourism Society (STS) Marketing College! Miles will award one tourism professional from Florida a scholarship for the 2026 session. Deadline to apply is March 20.
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Cover Your Event Insurance
Applications are open for the 2026, 2027 and 2028 hurricane seasons. This free program offers coverage of certain costs in the event of a cancellation due to a hurricane. Events with room block contracts with VISIT FLORIDA Partners are eligible.
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America250 Events
Showcase your events and activities celebrating America’s 250th anniversary. From historical exhibitions to educational programs and community gatherings, we're looking to highlight Florida’s important role in our nation’s story.
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Pensacola & St. Augustine Launch Historic Campaign
Visit Pensacola and Florida's Historic Coast have partnered ahead of America's 250th anniversary to launch "From the 1500s with Love," a campaign celebrating and highlighting the destinations' deep and layered histories that predate 1776. This first-of-its-kind collaborative series is designed to elevate both destinations by connecting travelers with living history through thoughtfully curated itineraries, cultural experiences, historic sites, and communities where the past and present intersect.
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