VISIT FLORIDA has partnered with A-1 Broadcast to provide 4 co-op satellite media tours exclusive to Florida Partners throughout the first half of 2025.
Satellite Media Tours (SMTs) are a PR technique used to connect brands/DMOs with consumers by conducting a series of television, radio and online interviews, both live and taped. Working with selected hosts, each SMT takes place throughout one day, from a studio or remote location, and the timing coincides with morning and afternoon news programs. While stations are in control of conducting the interviews, suggested messaging and questions are provided to each producer prior to each SMT.
In partnership with VISIT FLORIDA, A1’s dedicated team of industry experts will deliver your destination’s key messages to audiences in television and radio markets across the country, while the financial investment is shared with VISIT FLORIDA and other Florida partners.
For examples of previous VISIT FLORIDA Co-Op SMTs, please click here.
Estimated Impressions:
- A-1 Broadcast will provide a minimum of 15 television interviews for each tour, in addition to a minimum of 12 million in audience, which includes the distribution of an audio news release
Required Partner Assets Will Include:
- Video Content
- Talking Points
Rates:
- $10,000 per Partner per SMT (slot will be shared with 1 other Partner for a total of 2 Partners for each SMT)
Value:
- Guaranteed audience
- Comprehensive audience reporting
- Downloadable airchecks for every interview
- Dedicated web stream video feed of media tour
To register for one of these SMT opportunities, please click the corresponding links below.
National Plan for Vacation Day - January 17th
This SMT will focus on destination highlights, as well as what's new in Florida. National Plan for Vacation Day is Jan. 28, however, the date of the SMT is Jan. 17 as some interviews will be pre-taped for airing on Jan. 28.
*Registration deadline is December 13th
Family Travel - March 10th (tentative)
This SMT will focus on family-friendly offerings only found in Florida.
*Registration deadline is January 10th
Arts, Culture, Culinary - April 21st (tentative)
This SMT will focus on Florida's arts, culinary and culture offerings that are one-of-a-kind to Florida.
*Registration deadline is February 21st
Kick Off to Summer Travel- May 19th (tentative)
This SMT will focus on unique summer activities in Florida.
*Registration deadline is March 31st.
Why participate in a Satellite Media Tour?
Television is still one of the most effective brand awareness channels, and co-op media tours are a cost-effective method to reach a large broadcast audience. A1’s dedicated team of industry experts will deliver your story to audiences in television and radio markets across the country, while you share the financial investment with a selection of other Florida Partners.
Sunny Regards,
Public Relations Team
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