As a reminder, VISIT FLORIDA has partnered with A-1 Broadcast to provide 4 co-op satellite media tours exclusive to Florida Partners throughout the first half of 2025.
Satellite Media Tours (SMTs) are a PR technique used to connect brands/DMOs with consumers by conducting a series of television, radio and online interviews, both live and taped. Working with selected hosts, each SMT takes place throughout one day, from a studio or remote location, and the timing coincides with morning and afternoon news programs. While stations are in control of conducting the interviews, suggested messaging and questions are provided to each producer prior to each SMT.
In partnership with VISIT FLORIDA, A1’s dedicated team of industry experts will deliver your destination’s key messages to audiences in television and radio markets across the country, while the financial investment is shared with VISIT FLORIDA and other Florida partners.
The registration deadline is fast approaching for the National Plan for Vacation Day SMT. For details and the registration link, please see below:
National Plan for Vacation Day - January 17th
This SMT will focus on destination highlights, as well as what's new in Florida. National Plan for Vacation Day is Jan. 28, however, the date of the SMT is Jan. 17 as some interviews will be pre-taped for airing on Jan. 28.
*Registration deadline is December 13th
Estimated Impressions:
- A-1 Broadcast will provide a minimum of 15 television interviews for each tour, in addition to a minimum of 12 million in audience, which includes the distribution of an audio news release
Required Partner Assets Will Include:
- Video Content
- Talking Points
Rates:
- $10,000 per Partner per SMT (slot will be shared with 1 other Partner for a total of 2 Partners)
Value:
- Guaranteed audience
- Comprehensive audience reporting
- Downloadable airchecks for every interview
- Dedicated web stream video feed of media tour
Why participate in a Satellite Media Tour?
Television is still one of the most effective brand awareness channels, and co-op media tours are a cost-effective method to reach a large broadcast audience. A1’s dedicated team of industry experts will deliver your story to audiences in television and radio markets across the country, while you share the financial investment with a selection of other Florida Partners.
If you have any questions, please reach out to Brianna Green at bgreen@visitflorida.org.
Sunny Regards,
Public Relations Team
VISIT FLORIDA |
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