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| Meet the Top Corporate, Association, and SMERF Planners at Florida Encounter |
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Florida Encounter is the Sunshine State's premier meetings trade show that attracts the top corporate, association, and SMERF planners. Last year suppliers like you made business deals and signed contracts in more than 2,500 one-on-one appointments. Don't just take it from us, hear from previous attendees below.
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Visit Jacksonville secured 500+ room nights from the last Florida Encounter
Sandestin Golf and Beach Resort met with multiple prospects in one place and increased sales leads
"I received more warm leads than ever before"
-The Florida Keys & Key West |
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Be sure to register by December 17 to ensure your booth is within your destination's area on the tradeshow floor.
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November Topics for Press Releases
VISIT FLORIDA writes and publishes press releases for key domestic and international markets. Partners can be considered for inclusion in our upcoming press releases by submitting relevant information on the topics below by November 14. We only need a short paragraph and an image (if available). See an example of how your submission will be incorporated into one of our press releases.
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National Plan for Vacation Day
Send in your bucket list activities and once-in-a-lifetime experiences to check off the list in Florida! All we need is a few sentences and a photo if you have it.
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Canadian Winter Escapes
From warm-weather wellness to natural wonders and serene beach towns, help snowbirds plan their getaway. All we need is a few sentences from you.
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Romance in Florida
Send us your sunset sails to hidden beaches, boutique hotels, and bespoke experiences for two. A few sentences and a photo (if available) is all we need.
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New Year, New You
Promote unplugged wellness retreats, relaxation experiences, and slow-paced getaways to recharge after the busy holiday season. Just submit a few sentences and a photo if available.
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Global Hotel Chartbook 2025
This chartbook by Skift analyzes the performance and strategies of the 11 largest publicly traded global hotel companies. It benchmarks key financial metrics such as revenue, EBITDA, and margin growth, alongside operational performance indicators including room supply, development pipelines, and loyalty programs. VISIT FLORIDA Partners can access Skift reports for free as part of their benefits! Sign up here first if you haven't already.
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Join a Promotion
VISIT FLORIDA's promotional programs generate thousands of dollars of media exposure & millions of consumer impressions. In exchange for room nights, tickets, and other in-kind elements, participating Partners can be featured in promotional advertising.
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Florida Huddle Webinar
Is Florida's official travel trade show right for your business? That's the question we're answering in this live webinar on 11/13 at 2:30 pm. Join our travel trade team for an in-depth look at Florida Huddle, how it can grow your business, and how to make the most of your time at the show.
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America250 Co-op
The 250th anniversary of our nation's founding is on the horizon. We have a unique opportunity to mark this milestone together. VISIT FLORIDA is offering a Partner exclusive co-op opportunity where your business or destination can reach in-state travelers leading up to the U.S. semiquincentennial.
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Deadline Approaching for Florida Huddle
At Florida Huddle, the state's official travel trade show, you'll meet with the top international & domestic tour operators, wholesalers, and OTAs all in one place. Over 150 attendees are already registered! Secure your spot by December 17 to be placed in your destination's area on the show floor.
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The Florida Keys & Key West Launches the First AI-Powered Destination Website in Florida
Visit Florida Keys & Key West has launched VisitFloridaKeys.com, the first AI-powered destination website in Florida, featuring the multilingual “Conch-cierge” travel assistant built on Matador Network‘s GuideGeek AI platform.
Developed in partnership with MMGY Global, this next-generation platform delivers personalized travel planning in over 45 languages, integrates structured data to boost visibility in AI-driven travel discovery, and supports more than 2,000 tourism businesses across the region.
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