Our Largest Hurricane Recovery Campaign Just Launched
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VISIT FLORIDA has launched the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and Milton. With a $5.75 million, multi-phase initiative, the campaign showcases Florida’s unwavering spirit and reassures the world that the Sunshine State is open and ready to welcome visitors.
The first phase, already live with an $800,000 paid social media campaign, focuses on footage from more than 10 locations around the state, under the campaign theme “The Sun is Shining in Florida,” reassuring travelers that much of the state was not impacted by the storms, and is open and ready for visitors.
Phase two, a $3 million marketing campaign launching soon, will include fully-recovered destinations that were impacted. Finally, phase three will offer direct marketing assistance to the counties most affected by the storms with additional support for the impacted rural counties. This phase will launch when the destinations are recovered and ready to welcome visitors back. |
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Hurricane Recovery Press Releases
As we continue our recovery efforts, VISIT FLORIDA's PR team is gathering industry news and press releases regarding Hurricane Milton openings, recovery and destination updates. Submitted content will be posted to the our media site and included in talking points used by the entire team. |
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Data Dashboard Training
VISIT FLORIDA Partners now have access to a brand new research resource-- the Data Dashboard! Missed the live training or want to rewatch? Check out the recording of the walkthrough from Tourism Economics. |
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September STR Reports
VISIT FLORIDA Partners have exclusive access to monthly STR reports. The reports are broken down by market for each region of the state, and include hotel-related metrics such as occupancy, average daily rate, and revenue per room. |
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Family Travel Trends from Skift
Skift's Q2 2024 Report shows that family travel remains a cornerstone of the U.S. travel market, with 46% of family trips classified as multi-generational. Data also shows 93% of families chose domestic destinations, favoring shorter trips of 3–4 days. Marketing Partners, take advantage of your Partnership benefits and sign up now for a free Skift subscription through VISIT FLORIDA. |
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Saddle Up for Huddle & Encounter!
Registration for VISIT FLORIDA's signature trade shows is open. Florida Huddle and Florida Encounter are taking place concurrently on February 3-5, 2025 at the World Equestrian Center in Ocala. Register now to secure a prime spot. |
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Emergency Lodging Assistance Program
Looking for a way to help with Hurricane Recovery? The Emergency Lodging Assistance program provides lodging reimbursement for pre-qualified individuals from designated disaster areas. Participating properties can receive up to 200% of the daily lodging GSA rate from FEMA. |
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Experience Kissimmee Celebrates 10 Years!
Experience Kissimmee proudly celebrated its 10th anniversary last week. Over the past ten years, the organization’s commitment to promoting Osceola County as a premier destination has fueled significant growth and development – growing to have more than 1,000 partners. |
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