Hiring Your First Salesperson: A Solopreneur’s Playbook
October 21, 2026 @ 9:00 am EDT
Cost: $10.00
Duration: 120 minutes
LIVE ONLINE Workshop
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Hiring Your First Salesperson: A Solopreneur’s Playbook
Hiring your first salesperson is one of the biggest growth decisions a business owner can make — and one of the riskiest. A poor hire can cost $150K+ and set growth back months or even years. Yet staying the only salesperson keeps you trapped in the business, limiting revenue, time, and your ability to scale.
The hard truth: 80% of first sales hires fail. Often, it is not because the wrong person was hired, but because the business was not ready to support them.
This session will show you what must be in place before making your first sales hire, how to define the right candidate for your company, and how to set them up to produce results from day one.
Participants will learn how to identify the critical sales infrastructure needed before hiring, distinguish trainable skills from must-have traits, and create an onboarding plan that turns your tribal knowledge into documented playbooks, repeatable processes, and a stronger path to predictable revenue growth.
$10 Non-Refundable Fee |
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About Our Instructor
Glenn Nixon
An electrical engineer by education, Glenn transitioned to sales leadership 35+ years ago, spending 29 years in corporate roles at top tech and manufacturing companies. Since 2019, he has served 26 mid-market clients as a Business Growth Advisor, bringing engineering rigor to sales infrastructure development. Primarily an operator rather than consultant, Glenn designs and implements “done for you” sales systems for owners of custom solution B2B companies. His work fixes the sales infrastructure gaps that create owner dependency, limit growth, and damage transferable business value—ensuring companies can scale and sell without the founder in every deal. |
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| Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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