| Florida Tourism Continues to Climb in Q3 2025 |
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Florida’s tourism industry continues to outpace its own record-breaking performance, welcoming an estimated 34.3 million travelers in the third quarter of 2025. This steady growth was fueled by a strong domestic showing of 31.5 million visitors and a significant 3.2% increase in overseas travel compared to Q3 2024. Markets like Brazil showed notable strength, climbing nearly 5% as VISIT FLORIDA continues to strategically target Latin American and European audiences.
The state’s infrastructure also saw impressive gains, with total airport enplanements reaching 25.63 million. In particular, Daytona and St. Petersburg-Clearwater experienced double-digit growth, surging 15.8% and 12.6% respectively. These figures underscore Florida’s enduring appeal and the success of our collective marketing efforts in maintaining Florida's position as the nation's premier travel destination.
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January Press Release Topics
VISIT FLORIDA writes and publishes press releases for key domestic and international markets. Partners can be considered for inclusion in our upcoming press releases by submitting relevant information on the topics below by January 16. We only need a short paragraph and an image (if available). See an example of how your submission will be incorporated into one of our press releases.
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Spring Break Alternatives
Show travelers how they can avoid busy crowds and maximize the fun by spending spring break at your hidden gem or under the radar area.
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Educational Adventures
Share your educational and entertaining experiences for families seeking meaningful experiences that inspire wonder, learning, and fun.
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FL's Sports Line-Up
Send info on tournaments and sporting events happening in your area to help us build excitement ahead of the PGA Championship and World Cup games.
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November STR Reports
VISIT FLORIDA Marketing Partners have access to STR reports for free! The November 2025 report is now available and includes hotel related metrics such as occupancy and average daily rate. This is an exclusive benefit of Partnership, so take advantage of this research.
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2026 Marketing Predictions
Madden Media has outlined the eight shifts they're seeing right now in communities across the country. This includes how AI is now your traveler’s travel agent, email is your most underused superpower, and why earning trust is more important than getting attention.
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Canada Media Mission
Showcase your area on our mission to Vancouver and Toronto, April 13-17, 2026. Pitch story ideas to top-tier travel journalists and content creators during a series of media events with a combined total of more than 40 media professionals.
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America250 Events
Showcase your events and activities celebrating America’s 250th anniversary. From historical exhibitions to educational programs and community gatherings; we're looking to highlight Florida’s important role in our nation’s story.
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Family Travel SMT
Join this Satellite Media Tour in March and deliver your destination’s key messages to audiences in television and radio markets across the country, while the financial investment is shared with VISIT FLORIDA and one other Florida destination.
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Colombia Media Mission
Join us in Bogotá, Colombia to showcase your destination, resort, or attraction and pitch story ideas to top-tier journalists and content creators. The media reception will take place February 26, 2026 in conjunction with the conclusion of ANATO.
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FAVR: Preparing for the World Cup
On February 17, join Florida vacation rental hosts and managers for a full-day "Smart Hosting Forum" focused on real-world readiness, operations, and demand strategies for 2026 World Cup travelers.
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Florida Beaches Sweep Condé Nast Traveler’s Best in the U.S. List
Florida beaches are in the spotlight for the 38th edition of the Condé Nast Traveler Readers' Choice Awards. Pensacola Beach was named the #1 Beach in the U.S.! Rounding out the top rankings, the #2 spot goes to Navarre Beach, #8 to Siesta Beach, and #14 to St. Augustine Beach. Congratulations to our Florida winners!
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