Now Hiring For Search Marketing Stragist/Business Development

Job Description: Search Marketing Strategist/Business Development
Location: Treasure Coast, FL (Hybrid/Remote)
Type: Part-Time (20 Hours/Week)
Compensation: $15/Hour + negotiated bonus for booked jobs
Role Objective
We are seeking a high-energy, digitally-savvy Business Development Assistant to drive growth for a local Ace Handyman Services on the Treasure Coast. Your mission is to bridge the gap between digital marketing and local sales, ensuring the owner’s calendar is consistently filled with high-value projects and networking events. Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Key Responsibilities

• Social Media Growth: Manage and grow the brand across Instagram, Facebook, and TikTok, focusing on local Treasure Coast community groups and geo-tagged content.
• Lead Generation: Proactively identify and engage potential clients through social media outreach and local digital networking.
• Calendar & Project Management: Maintain the owner’s marketing calendar, ensuring all events (Chamber meetings, local festivals) and project deadlines are tracked.
• Content Creation: Capture "behind-the-scenes" content of current projects to showcase on social platforms.
• Booking & Follow-up: Assist in moving leads through the funnel to reach the goal of 5 new $1,000+ bookings per week.

• Current student or recent graduate in Marketing, Business, or Communications.
• Social Media Native: Deep understanding of algorithms, Reels/TikTok trends, and community management.
• Strong organizational skills; ability to manage a busy executive’s schedule.
• Familiarity with the Treasure Coast area and local business landscape.

• Brand Deep Dive: Review the last 6 months of the business’s work. Identify the "Ideal Customer Profile" (e.g., homeowners in Tradition, small biz owners in Stuart).
• Digital Keys: Hand over login credentials for Instagram, Facebook, TikTok, and the chosen CRM (HubSpot/Trello).
• Goal Alignment: Confirm the definition of a "Booked Job." Does it mean a signed contract, a deposit paid, or a scheduled consultation?

• Local Audit: Check Google Business Profile and Facebook page for accuracy (hours, phone number, location).
• The "Local List": Identify the top 10 Treasure Coast Facebook Groups (e.g., "Moms of Martin County," "Port St. Lucie Business Networking") where the target audience hangs out.
• Software Setup: Connect the marketing calendar (Enji/CoSchedule) to the Owner's personal calendar to avoid scheduling conflicts.

• The "Introduction" Post: Create a high-quality Reel or post introducing themselves as the new Business Development lead. This humanizes the brand.
• Past Lead Re-engagement: Look through old DMs or emails from the last 90 days. Send a "Checking In" message to anyone who didn't book.
  • Goal: This is the easiest way to get their first $100 bonus in Week 1.
• Engagement Hour: Spend 1 hour daily liking and commenting on the posts of other local Treasure Coast businesses to increase brand visibility.

• Event Scouting: Research every local event, ribbon cutting, and chamber mixer happening on the Treasure Coast for the next 30 days.
• Owner’s Agenda: Present the owner with a "Marketing Action Plan" for Week 2—specifying exactly where they need to be and what content the assistant needs the owner to film.
• Friday Sync: Review the pipeline. How many conversations were started? How many are close to that $1,000 booking mark?

1. A 30-Day Content Calendar: A visual grid of what will be posted and when.
2. The "Active Lead" Sheet: A list of at least 5-10 people currently interested or in follow-up.
3. The Owner’s Schedule: A locked-in calendar of networking events and project milestones for the upcoming week.