CARIN ELLE MEAD ENTERPRISES, LLC
Marketing, Public Relations & E-Commerce Manager
Brands: C. Elle Home and C. Elle Design Studio Location: The House of C. Elle, 200 SW Atlanta Ave, Stuart, FL 34994 Position Type: Employee Reports To: Carin Elle Mead, Founder & Lead Designer
Position Overview
The Marketing, Public Relations & E-Commerce Manager executes and manages marketing, PR, communications, and e-commerce initiatives for C. Elle Home and C. Elle Design Studio under the direction of Carin Elle Mead.
This position oversees brand marketing, digital campaigns, social media, email marketing, public relations, e-commerce growth, product and collection launches, events, analytics, and is responsible for routine Wix and e-commerce maintenance.
The manager is expected to bring ideas, organization, recommendations, and strong execution to the role while major brand, pricing, partnership, public relations, and strategic decisions remain under the direction and approval of Carin Elle Mead.
Key Responsibilities
Marketing & Brand Management
· Develop and execute approved marketing plans for C. Elle Home and C. Elle Design Studio.
· Maintain monthly, quarterly, and annual marketing calendars.
· Coordinate campaigns for products, collections, design projects, events, partnerships, and company announcements.
· Maintain consistent brand voice, messaging, and visual standards.
· Identify new marketing and growth opportunities for review by Carin Elle Mead.
C. Elle Home E-Commerce
· Oversee strategies to increase online traffic, engagement, conversion, and sales.
· Monitor e-commerce performance, product trends, and client behavior.
· Coordinate product, collection, and vendor launches.
· Develop online merchandising and promotional strategies.
· Review website performance and recommend improvements to the client experience.
Wix & E-Commerce Employee Oversight
· Supervise the employee responsible for Wix and routine e-commerce maintenance.
· Set priorities, deadlines, and expectations.
· Review product, pricing, inventory, and website updates for accuracy.
· Ensure new products and collections are uploaded correctly and on schedule.
· Direct homepage, collection, landing page, banner, and merchandising updates.
The manager oversees the Wix function and is not responsible for routine product entry or inventory data entry assigned to the Wix employee.
C. Elle Design Studio Marketing
· Market C. Elle Design Studio's full-service interior design services.
· Promote completed projects, renovations, new construction, furnishings, and design expertise.
· Coordinate project photography, portfolio updates, before-and-after content, and project stories.
· Support qualified design-client lead generation.
· Develop content that positions Carin Elle Mead as a designer and industry expert.
Public Relations & Media
· Identify local, regional, national, design, lifestyle, business, and trade media opportunities.
· Build and maintain relationships with editors, journalists, influencers, and media contacts.
· Draft press releases, media pitches, announcements, and interview materials for approval.
· Coordinate interviews, editorial requests, expert commentary, designer Q&As, and product or project features.
· Maintain the company press kit, media lists, and press archive.
· Track and promote earned media coverage.
· Identify appropriate awards, speaking engagements, podcasts, panels, and other visibility opportunities.
· Coordinate PR for The House of C. Elle, showroom events, partnerships, and launches.
All significant media statements, interviews, quotes attributed to Carin Elle Mead, and major announcements require Carin Elle Mead's approval prior to release.
Social Media & Email Marketing
· Develop and manage social media and email marketing calendars.
· Coordinate approved content for Instagram, Facebook, Pinterest, and other platforms.
· Promote C. Elle Home products, C. Elle Design Studio projects, events, press coverage, and company news.
· Monitor engagement, email performance, website traffic, and conversions.
· Recommend improvements based on performance.
Digital Marketing, SEO & Advertising
· Oversee SEO strategy and organic website growth.
· Identify content and search opportunities.
· Manage approved Google, Meta, Pinterest, retargeting, and lead-generation campaigns.
· Monitor advertising results and recommend adjustments.
· Work within budgets approved by Carin Elle Mead.
Events & Partnerships
· Coordinate marketing and PR for The House of C. Elle events, trade programs, launches, open houses, and community activities.
· Work with vendors and brand partners on approved marketing collaborations.
· Obtain product imagery, marketing assets, and press materials.
· Identify opportunities for collaborative events, editorial coverage, and brand storytelling.
Analytics & Reporting
Monitor and report on:
· E-commerce sales
· Website traffic and conversion
· Design inquiries and qualified leads
· Social media performance
· Email marketing
· Digital advertising
· SEO and organic traffic
· Earned media and PR placements
· Campaign performance
Provide regular updates and recommendations to Carin Elle Mead.
Team Management
· Supervise assigned marketing and e-commerce employees.
· Set priorities and deadlines.
· Review completed work.
· Provide direction and feedback.
· Maintain accountability, accuracy, and brand consistency.
· Report staffing or performance concerns to Carin Elle Mead.
Required Qualifications
· Marketing and e-commerce management experience.
· Public relations or media relations experience.
· Team management or supervisory experience.
· Working knowledge of Wix and Wix Stores.
· Strong understanding of social media, email marketing, SEO, and digital advertising.
· Strong writing and communication skills.
· Excellent organization and project-management skills.
· Strong visual and brand judgment.
· Ability to analyze marketing and e-commerce performance.
· Ability to work effectively under the direction of company leadership.
Experience in interior design, home furnishings, luxury retail, lifestyle brands, or related industries is preferred.
Performance Expectations
Success in this position will be measured by:
· Growth of C. Elle Home e-commerce sales.
· Growth in qualified C. Elle Design Studio inquiries.
· Marketing and campaign performance.
· Increased brand visibility and relevant press coverage.
· Website traffic and conversion.
· Social media and email engagement.
· Successful product, collection, and event launches.
· Effective supervision of the Wix and e-commerce employees.
· Consistent brand presentation.
· Organization, communication, accountability, and follow-through.
Reporting Structure
The Marketing, Public Relations & E-Commerce Manager is an employee of Carin Elle Mead Enterprises, LLC and reports directly to Carin Elle Mead, Founder & Lead Designer.
All marketing, public relations, e-commerce, brand, and communications responsibilities are performed under the direction of Carin Elle Mead, with the manager responsible for turning that direction into organized, effective, and measurable execution.
